The BR Studios Ltd has officially rebranded and changed its registered name to Callum Industries Ltd. Originally founded to protect Callum Lamb and his interests as his social media work developed, the new name reflects his desire to look beyond social media and explore new opportunities, carrying his own first name so the identity truly belongs to him. Callum has also updated his title from Director to Founder and President, as he feels it better represents his leadership and the company's direction going forward.

Emerging social media creator Callum Anthony Lamb steps forward professionally into the global entertainment industry. With 29,000 followers and 614.8k total likes on TikTok, he is now focused on expanding into the United States market and building his long‑term career in Los Angeles.