SELBY, UNITED KINGDOM — 26th July 2026— The BR Studios Ltd, the registered company established by social media creator Callum Lamb, today announces it has officially rebranded and changed its registered name to Callum Industries Ltd, effective immediately.

Alongside the rebrand, Callum has also updated his official title — renamed from Founder and Director to Founder and President. He chose the change because he felt the word "Director" no longer suited him; he simply believed "President" sounds better and is the right title to represent the company moving forward.

Originally founded to protect Callum and his interests as his social media work developed, the decision to rebrand comes as Callum looked beyond that initial purpose. He is currently seeking talent management representation and has realised the company should be built to cover more than social media alone — leaving room to explore other opportunities and new directions as they arise. The original name also no longer felt like Callum — it did not reflect who stands behind it. Placing Callum's own first name at the very beginning of the new company name means the identity now truly belongs to him.

The BR Studios Ltd was set up to protect Callum as his social media work got underway," said Callum Lamb, Founder and President. "But as preparations continue — including seeking professional talent management — it became clear the name and scope were too narrow. It simply did not feel like Callum. Social media work continues, but Callum also intends to explore other opportunities and new directions. Callum Industries Ltd is the right name from the start — carrying Callum's own name at its head, broad enough to grow, built to support everything Callum pursues, and ready for whatever direction this path takes."

Callum can be contacted by his new industry contact email: Callum@callumindustries.com